KRISTIN ROBERTS

Executive Producer • Senior Producer • Integrated Content Producer

Los Angeles, CA • krisrobla@gmail.com • 310-617-8702 • LinkedIn • kristinrobertsla.com

SUMMARY

Independent Executive/Senior Producer specializing in integrated broadcast/digital/social campaigns for top agencies and brands. Known for on-time, on-budget delivery, vendor/crew leadership, business affairs savvy (licensing/usage/talent), and high-volume post workflows across complex, multi-deliverable programs.

CORE CAPABILITIES

·       Integrated Campaign Production

·       Budget & Schedule Ownership

·       Creative Development & Treatment Vetting

·       Bidding/Sourcing/Vendor Management

·       Business Affairs (Licensing/Rights/Usage; Union/Non-Union Talent)

·       Client & Stakeholder Communications

·       Casting & VO

·       Live-Action & Tabletop

·       Multi-Platform Versioning

·       Post-Production (Edit, Mix, Color, Finishing)

·       Social Adaptations & Cutdowns

·       Risk & Issue Management

·       Cross-Functional Leadership

SELECTED BRANDS & CATEGORIES

Automotive: Lexus, Toyota, BMW, Cadillac, Ford, Jeep, Chevy, Jaguar Land Rover

Tech/Telecom: Microsoft, T-Mobile, AT&T, Dell, Consumer Cellular

Retail/Lifestyle: Walmart, JCPenney, ZipRecruiter, Hydro Flask, KB Home

Food & Beverage: McDonald’s, Taco Bell, King’s Hawaiian, Jack Daniel’s, Old Spice, Cesar, Dos Equis

Finance/Services: Capital One, ING Direct, BBVA, GoDaddy, eHarmony, Southwest Airlines

INDEPENDENT EXECUTIVE PRODUCER (Agency & Brand) — 2000–Present

Los Angeles, CA • Nationwide (on-site & remote)

Representative engagements

BLK-OPS / Panay Films — Senior Producer | 2020;2025

Led end-to-end production across 100+ broadcast/digital/social assets; aligned agency, brand, and vendor teams; owned budget, and post to deliver on schedule.

Team One — Senior Producer | 2024; 2022

Managed integrated campaign delivery and multi-city shoots. Mentored junior producer and synchronized creative, edit, and finishing under tight budgets and timelines.

The Mayor — Executive Producer | 2023–2024

Produced broadcast, digital, and radio campaigns; drove bidding, vendor negotiations, and BA coordination across concurrent workstreams.

North — Senior Producer | 2022;2023

Brought production in-house; realized ~30% cost reduction (~$500K annualized). Hired crews, secured locations/permits, and kept shifting creative on schedule.

Leo Burnett — Senior Producer | 2022

Produced animatics and managed stills for new vehicle launch; partnered with agency, client, and production to support a multimillion-dollar launch campaign.

The Kitchen Hand (Branded Series) — Executive Producer/Director/DP | 2023

Led creative through post for a startup content series; increased subscribers 32% in three months; optimized for web/social distribution.

Selected campaign highlights

·       Shipped 100+ deliverables in a single flight for a national telecom, coordinating broadcast, digital, and social versioning without slipping air dates.

·       Reduced production cost ~30% by insourcing and vendor rebids while maintaining quality and crew continuity.

·       Managed multi-city automotive shoots with large crews, union/non-union talent, and complex post pipelines (VFX, mix, color, legal/claims review).

·       Produced a Microsoft campaign featuring Robert Downey Jr. that surpassed 50M+ views and drove extensive earned coverage.

·       Regularly negotiated usage/talent (non-union) to meet budget while protecting creative and reach.

Earlier agency & brand tenure

Agency • Team One • Leo Burnett • Deutsch • FCB • Saatchi & Saatchi • BBDO • Doner • McCann • DDB • Wieden+Kennedy • Spark44 • Arnold • GSDM • Commonwealth • Brand-direct • ZipRecruiter • GoDaddy • SmileDirectClub— Detailed credits available on request and portfolio.

EDUCATION

BFA, Film & Television — New York University

VOLUNTEER

Children’s Hospital Los Angeles